Knowledge Center  >> Pay Per Click

Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near organic / natural search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount based on the bid amount / position where it is placed by the Search Engine.

MMO is focused on providing pay per click advertising services to web site owners providing them the opportunity to buy their way to better positions on search results pages. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost per Click (CPC).

A PPC listing on a search engine results page typically consists of a title, which usually is your website's name or perhaps a heading (around 50 characters maximum) and also a description (usually no more than 200 characters long) of your services or your website . Some PPC search engines strictly control the text that can appear in the listing, while others are more open to using the advertiser's own text. Because of the fierce competition in the pay-per-click market, it can be relatively easy and inexpensive to give PPC a try.