Web 2.0 Optimization-use social media tools to achieve targets
Nothing is static. Change is inevitable. Internet market is also changing. This change is in the favor of small business, entrepreneurs, small press, authors, etc.
The biggest advantage of Web 2.0 is that it is dynamic in nature, and is driven by the people who use it. Web 2.0 is more reliant on site’s popularity. The problem is that many people are ignorant and unaware of the tools of Web 2.0. When these tools are understood by them then they can easily achieve the desired result in the Internet marketing scenario.
Web 2.0 along with social media optimization helps in optimizing the site and create a high ranking in the search engines. As per Web 2.0 and Social media optimization, there are three broad categories meant for optimizing the site: Interactivity, sharing and collaboration.
Interactivity: Social means interactive in its society. This can be further elaborated as that the information offered to users should be interactive by drafting the content in such a way that readers are free to (some extent) comment on or share content, subscribe or display the content on their own site, say in case of YouTube.
Social media optimization and Web 2.0 are two mediums to make the content interactive. Various tools used in interacting are:
- Creating blogs
- RSS feeds
- Podcasting, Wikis, Snapshots
- Social media newsrooms, and press releases
Sharing: By sharing, the content is offered through blogging and media communities to the desired pages. This is done by tagging the desired sites on social bookmarking sites or by developing widgets or mash-ups. Numerous ways to sharing include:
- Include blogs in Google Blog or Technorati or Blog Pulse.
- Tag the favorite blogs in Technorati or del.icio.us.
- Share and tag multimedia such as in YouTube and Flickr.
Collaboration: Contributing to Social networking site, crowd sourced new sites, or becoming a messenger in virtual reality are some of the major constituents of collaboration.
- Participating in communities, forums, etc
- Creating profiles
- Participating in micro blogs like Twitter
- Posting of events in social calendar
- Contributing to sites and blogs.
Web 2.0 is like connecting with people. However, care should be taken to avoid old tools for new ones. The biggest advantage of Web 2.0 is that anyone can participate in it and derive benefit from it.
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