Social Media Optimization is based on 16 rules of marketing

Digital marketing community is constantly thriving for making marketing network easy, compatible, interactive, less time consuming, and fruitful.

In 2006, Rohit Bhargava for the first time drafted five rules of social media optimization. Subsequently, four other members of the same community drafted 11 more in the series of rules, totaling it to 16, in all. Here we will be discussing the first five rules, drafted by Rohit Bhargava:

Increase Linkability of your website: Many sites are static. This means that after their designing and placement on the Internet marketing, they are rarely updated and is used simply for occasional reference to the client or customer. Anything that is left unattended gets stale after sometime. It is extremely necessary to increase the linkability of the content. This will lead to optimization of site for social media. Doing a blog or a site is good means of increasing linkability. Creating white papers, thought pieces, aggregating content into a useful format are other means of increasing Linkability.

Tagging and Bookmarking: Adding content features like quick buttons to “add to del.icio.us” makes process of tagging pages easier. But this is a small step to tagging. When a visitor goes to a tag site, then suggested notes for a link appear automatically. Make sure to tag the pages of a website on popular social bookmarking site, because only home-page tagging is not enough in the social bookmarking site.

Rewarding inbound links: Inbound links are assessed to mark a website in search results, thereby making it rank high in overall ranking. To encourage the site holders to increase their inbound links, some clear reward are provided to them, by using permalinks to recreating. Recent linking blogs to the desired site also provide reward of visibility for your visitors.

Make your content travel: this is not absolutely essential to modify your content, each and every time. Sometimes, the content should be submitted to some f the relevant and high business generating site to make the content travel and reach greater number of audiences. This will surely drive back-links to the desired site.

Encourage the mashup: Let your content be more open and let others use your content, of course within the specified limits. Syndicating the content with RSS makes it easier to create mashup that helps in driving traffic or simply augmenting the data.

These steps are simple yet sure. They help in creating a certain ranking in the search engines and will require professional help, only. Professional help is required because, it saves time and effort of the website holder, plus it makes the site friendly in the search engines.

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