Placing Pay per Click ad on search engines is not all. Ad needs evaluation in terms of accurate and up to date conversions. Once selection of keywords, creation of ad and ad word campaigns get started then next step is evaluation of ad results.
PPC ads are created, designed and placed by reputed Companies providing efficient SEO services. Therefore, they are responsible for tracking conversions and reviewing results.
There are two specific methods for tracking results through search engines. One depends upon number of landing page hits and other depends upon number of sales generated from that particular link.
The basic requirement is that website is using approved AdWords ad on their respective site and code snippet is only on conversion page. Then only you can master your results appropriately.
A website holder is provided with such SEO packages that provide conversion reports within 24 hour of its launch. Verification of code is done by assessing the time of click on that ad and its successful conversion. Care should be taken that PPC ad is not clicked by you as well, as this is absolutely breach of service contract.
PayPal and other payment checkout system also track conversions, but it requires accurate setting up of conversion tracker. This requires setting up of conversion confirmation webpage and then continues with above mentioned procedure. All these set ups are provided by SEO Company India. They work to provide Efficient SEO services by launching and assessing PPC Campaign, successfully. SEO packages are designed in such a way that clients get maximum possible benefits from Pay per Click campaign.
This way a website can generate business as well as keep proper track of Pay per Click ad, using SEO services.