Pay per click payment method involves payments only for the clicks it receives and starts receiving clicks within a short span of time due to its association with popular search keywords in the relevant search pages. This is the reason why this module of advertising is more popular and cost effective model.
Moreover, this pay per click is based on the quality of the ad and not the quantity of the advertisement. Small alluring and attractive punch-lines are bound to pull customer towards the desired website and create genuine demand in the minds of the visitor. These demands are created to materialize them in terms of sales through effective information in the desired website.
Different search engines like Google, Yahoo, and MSN have their respective pay per click programs. These programs help place the relevant at the top of the search engine result. Pay per click satisfies maximum number of visitors and convert them into effective customers thus creating a word of mouth publicity platform through increased number of satisfied customers.
All these factors contribute to its success thus making it a less time consuming cheaper advertising module.