Pay per click advertising helps to reach the whole lot of visitors if not in terms of usability than in terms of awareness.
Pay per click advertising is paid advertising module where ads are displayed as keyword search results.
Many websites make use of this module by attaching them with high ranking keywords, thereby creating a high rank in search engine results. This module of advertising connects the desired website with real people. One can easily divert daily customers in huge quantities by creating demand for your product or services with relevant ads.
Making of an advertisement:
• Design the ad with a particular image in your mind so that this image can attract the target audience. If you have a high profile set up but you are targeting the masses, then the ad should display the image according to masses.
• Pay per click advertising should have a very intelligent and alluring punch line on the top of ads. This ensures that the ad reaches the masses and creates awareness amongst the visitors.
• Advertisement in general creates awareness. However better designed ads gather more popularity then run of the mill ads.
• Link has to be properly placed on the advertisement. This link generates proper visitors amongst onlookers. These links should be directly opening to relevant web pages of the desired website. This is because only relevant pages are being read by internet users. In case the visitor doesn’t find anything relevant on first few pages, then he/she will revert back with a bad note.
Track your progress:
Ads are displayed for only a short period of time as they are relatively costlier than maintaining an active website on net. Therefore it is very essential to track the progress of the ad and its possible outcome. Ads have to be assessed in terms of number of clicks received from that advertisement. They are also assessed in terms of possible conversions. The number of clicks received and their conversion decides upon the conversion factor of that pay per click advertisement. Ads have to be modified as per visitors’ specifications to maximize results.
Pay per click advertising is one of the most successful means of advertising where Websites get maximum response.