Pay per Click is one of the best means of advertising, as it involves targeting the most specified class of visitors to obtain an enormous success rate. Pay per Click enables an advertiser to pay the amount which is specified before-hand for the clicks it receives. Since the amount is meager on click basis then the advertiser doesn’t have to think much before advertising.
What is Pay per Click? It is an advertising model on the Internet which is associated with search engines, advertising networks, blogs, etc. it is particularly gaining importance as the advertiser has to pay the host only when someone clicks on to the advertisement.
As this is a search engine based advertisement module so the advertisers bid on the keyword phrases relevant to their target visitors. However content sites work on the advertising principle of fixed price per click instead of the commonly used bidding system.
Each and every time the visitors click on the specified keyword or keyword phrase, and the query matches the advertiser’s keyword list, the pay per click ad is displayed. These ads are better named as sponsored links or sponsored ads and appear above the organic results on search engine result pages. Care should be taken that there are no false clicks as that will create unnecessary expenditures for the advertisers and not get enough response as well. The whole purpose of click advertisement is lost. Search engines have drafted some automatic search engines which put a guard to monitor such abusive clicks.
It is very essential to design and place the advertisement in the best possible manner. The pay per click advertisement should get displayed at the beginning or on the sides of the desired content so that all the focus apart from the content goes to the advertisements. The greater the visibility better is the response.
All the advertisements must open with a punch-line, reason being the basic purpose has to be displayed to grab maximum attention of the visitors, thereby converting the casual visitors to serious customers.
Some PPC providers include Google AdWords, Yahoo! Search Marketing, and Microsoft ad Center.