Online marketing is through self service customer exclusively. Therefore the marketing pattern should be such so as to make you visible amongst the crowd. In search engine marketing it is quite dependent on the visitor as to whom he/she clicks up on. A single click can open the website of your competitor. It is through this mechanism that all the visitors make their relevant searches and satisfy themselves. Hence for the fulfillment of business objective, it is customary to fulfill the customer objective before anything else.
To optimize the pay per click plan there are certain steps to be followed. These steps contribute a lot in the success of the campaign.
Keep track of keywords: on a macro level, keywords attract the visitors towards the relevant site. In case a particular keyword is not responding then accommodate it in the more useful formulation or place so as to attract high traffic.
Use persuasive keywords: Make a track record of all keywords. Persuasive dialogues are always helpful in convincing the visitor who is visiting the site. The language should be such that the visitor gets converted to positive customer positively. Along with persuasive language, website should contain persuasive architecture to grab the customer’s interest.
Selection of keywords carefully: Keywords should be such which are based on buying process of that particular product or service. Most people are buying the different stages of the same product. It is therefore better to highlight all the possible variations to attract various stage products.
Types of target visitors: The three basic characters of the online visitors are those who are there by accident. They kind of create their own space by clicking up on the USP of the product. Then there is second category of typical shoppers who want to have the product or service as per their requirement. The third category is filled with window shoppers who have to be offered a strong marketing tool depending upon their requirements and preferences. “Know your customer” is the basic fundamental of the pay per click marketing.
Keep your fingers crossed: Some visitors turn back after making relevant enquiries. These visitors are known to return after certain period of time. So designing of the keywords in a website is particularly very important to make pay per click a successful advertising campaign.