Advertising is a huge business and is a necessary module for generating business. It is very essential to be on top to get maximum returns and maximum clientele. While purchasing advertisement for your website, try to pick those sites that rank above for all keywords which are relevant for your site.
Once the visitor visits your website, he will certainly browse around the web-site and may purchase the required product, or just subscribe to the newsletter. It is also possible that the site is marked as a bookmark for future references and recommendation to friends.
Paid advertising is not the only solution to create business and clientele but it improves upon the brand exposure and clicks the mind of the client, every time it is advertised.With the paid advertisements if some promotional modules are attached then it produces a maximum response.
Pay per click advertising : a simple and most target-oriented module of advertising in which the advertiser places the ads on those sites only which have maximum traffic of his interest. It’s actually maximum returns at minimum cost.
Newsletter advertising : a personal recommendation on the e-magazine by the owner of the newsletter creates an interest in the minds of the viewer. This in turn generates revenue for those recommended by the owner. It’s a kind of building trust in the hearts of reader for the advertisers.
Banner Advertising : Banner ads help in mainly branding of the product and are dependent on the placement of the banner on a particular site. The factors contributing to its success are tagline, banner design, and relevance of site.
Text Link Advertising : The trick is to pick-up the site with highest traffic and not the highest page-rank. Another important factor contributing to its success is to design and place the text in such a way that offers maximum readability and visibility, respectively.
Sponsoring Websites : In this case the content of the advertisement will be framed according to the site sponsored. The advertisement can run along, in the form of a side bar and in between the text.