Search Engines are always on a look out for paid listings. This is one of the methods of revenue generation for the search engines. Those search engines that have a significant market share accepts paid listings from the relevant websites.
Paid Advertising makes one thing for sure, that the website will certainly appear in the top ranking in search engines, based on the keyword terms that are targeted. For those owners, who want immediate results from their websites, can opt for paid advertising module to create immediate ranking in the search engines.
Paid listings are the options that are explored by site owners to create visibility for their website with immediate effects. Paid advertising is done in several ways but some paid advertising modules are more successful than others as they are more result oriented.
Google AdWords, Yahoo search marketing and Microsoft adCenter are few search engine advertising options for paid advertising.
Regular search results display sponsored listings that appear on right side of them, these listings are better named as Google AdWords. Paid searches on Google AdWords allow site owners to bid upon certain specific keywords. The advertiser agrees to pay a certain pre-decided amount to Google AdWords to for the clicks the advertiser receives for that keyword. Such sponsored listings are referred to as cost per click or pay per click.
Google distributes its paid ads to other partners, which enjoy major listings on search engine results chart. This facilitates exposure amongst more potential visitors thereby generating better traffic.
As the advertisers continue giving ads they make way for editorial and free listings for higher search engine ranking. This way some advertisers take away further paid advertising from the net while some continue giving ads.
The best way is to wait and watch the results of top ranking editorial in terms of traffic-pull and then decide upon carrying on or pulling out the paid advertisement. Sometimes, even when the editorial content is placed high in the search engines, then also it is unable to attract business due to several factors. In those cases, it is better to continue spending money on paid advertising to make relevant traffic turn to profitable customers.
Processes of placing the ad in all search engines continue to be the same with some minor changes.