Designing a website is not the only process to gain popularity amongst the relevant website. It has to be submitted to the web-directories of Google, Yahoo, etc through search engines to let them know that there is a new site out there to be indexed.
Search Engines assess the websites to check if all the pages are new and up to date, and that the pages are just not filled up but have fresh and unique content. Never try to design the website with stale and outdated contents. This is because if the content is old then the visitor will not even scroll through the pages leaving the site untouched. In the first place the search engines will only reject the site.
In case you have transferred the contents from some other website then the site will get rejected at first place itself, leading to penalization for copying the content. Try to inculcate as many back links as possible. The more the back links the better it is for your website’s success.
Modifications are an absolutely necessary part of placing your website on top. More the research about the relevant product or service better is the generation of traffic towards the website.
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